1.2 Choose the moment to internationalize your business
Once you have enough data after having done extensive market research with the tools we have proposed above, you must carry out various studies and analysis regarding which of the countries in which you have obtained the best exports is the most suitable to start with the internationalization of your company.
Once done, it's time to start planning your expansion to other countries. You should have a Strategic Plan, a Commercial Plan and a Marketing Plan.
Not all ideas triumph in all countries, it is necessary to study the casuistry of each situation and adapt the business model to, each market has its peculiarities. The culture of the place is also a determining factor, to know it is fundamental to avoid misunderstandings and errors in the procedures. Europe represents the most common destination for the expansion of companies, but we must be open to conquer new markets with great potential, such as Asia or North America.
All the studies carried out corroborate that the organization itself is the one that must lead the opening of borders. In many cases the outsourcing of this process entails great difficulties since it requires a perfect knowledge of the startup and affects the whole.
In any case, internationalization always requires a change of mentality in all areas: the financial and legal, to keep abreast of all international operations, the commercial, for the search for new markets and adaptation to international marketing strategies, and even logistics and transport, if necessary for the type of business.
Adaptation of the product to the international market is a very important aspect. Moving the product or service to the world level never means making a "copy-paste" of the activity developed by a project in its country of origin.
It is necessary to adapt all processes to each specific regulation, adapt labeling, design and, of course, language. In addition, it must always offer a differential advantage and a competitive price to the reality of the local market in which the startup wants to land. It must be a disruptive, innovative and scalable idea that offers a differential product or service.
The fact of entering the European Union at the time allowed us to access specific development funds, which have allowed us to substantially improve the infrastructure of both communications and telecommunications, a critical and decisive factor for trade, as well as to have specific funds, usually called "aid and subsidies" by sectors, either directly managed by the EU, or by the Central Administration, or by the regional government, which together with the State's own initiatives have allowed both the creation and growth of many companies.
We can say that the European Union is one of the largest, if not the largest, world market both in number of consumers and in number of member countries (EU imports and exports account for 20% of the world total) with a population of 494.6 million and an area of 4,632 km2. From the point of view of the operations carried out outside the European Union, exports and imports, we are also benefited by the bilateral and multilateral trade agreements that the EU has signed with us, as well as by the influence of the EU through the different enlargement processes both in the Mediterranean basin and in an important part of the Asian countries (especially those bordering on Eastern Europe).
We can conclude that the fact of belonging to the European Union brings us:
- Export benefits derived from the conventions
- Infrastructures and services associated with marketing
- International presence